The rest, according to unofficial data, do not leave even for a 0% return. Because of this, a number of free dailies city newspapers was forced to withdraw from the market. This is the sad fate of the once divided the untwisted and had time to be remembered by the people of Kiev newspaper "Overview", "15 Minutes," "Pulse of Kiev" and "Vecherkom." Today the market is actually only have 10 Free weekly - "RIO" (published in 1990), "Kiev on the palms," (1997), "The newspaper in our area, KyivPost (from 1995 in English), "Metro. Poster "(from 2009)," Metro. Ukrainian capital "(1997)," people of Kiev "(from 2009)," Misto plus "(1998)," Point "(from 2009) and "Practical Newspaper" (December 2009) of which 3 are new IGRAC.
According to the expert Tamara Davydenko media market: "The bottom of the crisis in the market of free newspapers in Kiev took place in 2009. However, if the crisis continues, free newspapers will be even harder, because it is "besplatki 'first hit by the crisis, since they depend only on advertising." Nevertheless, she said, it is possible that the fall 2010 revival of this place market, and if new players will not appear on it, the volume of advertising to grow compared to last year. "It is possible that for certain positive trends in market volume will grow by 10-20% compared to 2009 and up to $ 6 million ", - said Tamara Davydenko. It is believed that the publication of the "named" today helps to keep afloat the old and tested move - the publication of newspaper circulation is much smaller than is actually stated.
